Hyemi Lee Associate Professor
Department of Consumer Studies
- Associate Vice President for University Relations and Development
- Ewha-POSCO Building (Social Sciences) #202-2
- 02-3277-4220
- Research Interests
- Ethical consumption/ESG, Retail tech/Big data in retail sector, Consumer Marketing, Consumer-centric monitoring & evaluation
Research Record
- Literature Review of Extended Reality Research in Consumer Experience: Insight From Semantic Network Analysis and Topic Modeling 아시아마케팅저널, 2024, v.26 no.1, 45-59
- ESG 경영 지표에서의 소비자보호 기준 규범 연구 소비자정책교육연구, 2023, v.19 no.4, 1-25
- OTT 플랫폼의 서비스의 인지된 개인화 수준이 소비자의 감정과 반응적 행동에 미치는 영향: PAD 이론을 중심으로 e-비즈니스연구, 2023, v.24 no.4, 41-58
- 감염병에 대한 건강신념이 감염병 예방행동에 미치는 영향 - 사회적 배제의 조절효과를 중심으로 - Crisisonomy, 2023, v.19 no.3, 11-29
- [학술지논문] Literature Review of Extended Reality Research in Consumer Experience: Insight From Semantic Network Analysis and Topic Modeling Asia Marketing Journal, 2024, v.26 no.1 , 45-59
- [학술지논문] Environmental Blindspots: Identification and Mitigation using Technologies, Education, and Policies 대한환경공학회지, 2024, v.46 no.5 , 231-262
- [학술지논문] A Study on Consumer Protection-Related Standards in ESG Evaluation and Indicators 소비자정책교육연구, 2023, v.19 no.4 , 1-25
- [학술지논문] The Effect of the Perceived Level of Personalization of OTT Platform Services on Consumers' PAD Dimensions and Responsive Behavior e-비즈니스연구, 2023, v.24 no.4 , 41-58
- [학술지논문] Effects of Health Belief on Infectious Disease Prevention Behavior - Focusing on the Moderating Effects of Social Exclusion - Crisisonomy, 2023, v.19 no.3 , 11-29
- [학술지논문] 우간다 여아역량강화에 대한 사회생태학적 접근 국제개발협력연구, 2021, v.13 no.2 , 27-44
- [학술지논문] The Impact of Cultural Orientations on Online Collaborative Consumption: the Mediating Role of Trust e-비즈니스연구, 2021, v.22 no.1 , 25-43
- [학술지논문] 모잠비크 재난정보시스템 구축사업 효과성 평가 사례연구 - 사용자 및 관리자 관점에서 IPA 분석을 중심으로 국제지역연구, 2021, v.25 no.2 , 93-122
- [학술지논문] 왜 사람들은 보는 게임에 열광하는가? 목표지향적 행동모형에 기반한 온라인 게임 영상 시청 연구 소비문화연구, 2021, v.24 no.1 , 109-131
- [학술지논문] What Factors of Live Streaming Commerce Appeal to Chinese Consumers? The Influences of Platform and BJ Characteristics on Purchase Intention and the Moderating Effects of Gender e-비즈니스연구, 2020, v.21 no.5 , 215-234
- [학술지논문] Understanding Ethical Consumers Through Person/Thing Orientation Approach JOURNAL OF BUSINESS ETHICS, 2019, v.158 no.3 , 637-658
- [학술지논문] Categorization of SNSs Users Based on Extended Privacy Concerns with Personal and Collective Dimensions e-비즈니스연구, 2019, v.20 no.5 , 73-92
- [학술지논문] Is There a Privacy Paradox in the Online Purchasing Context?: The Study on the Effects of Privacy Concern and Online Purchasing Behavior 상품학연구, 2019, v.37 no.5 , 1-13
- [저역서] 'Health Consciousness', The International Encyclopedia of Health Communication John Wiley & Sons, Ltd, 2023, 5
Courses
-
2024-2nd
-
Consumer Communication in Context
- Subject No 36081Class No 01
- 3Year ( 3Credit , 3Hour) Tue 2~2 (POSCO161) , Fri 3~3 (POSCO161)
-
Artificial Intelligence and Big Data in Social Sciences
- Subject No G90010Class No 01
- Year ( 1.5Credit , 1.5Hour) Tue 5~5
-
-
2024-1st
-
First-Year Seminar
- Subject No 10848Class No 13
- 1Year ( 1Credit Tue 7~7
-
Consumer Marketing
- Subject No 36079Class No 01
- 1Year ( 3Credit , 3Hour) Wed 3~3 (POSCO) , Fri 2~2 (151)
-
Artificial Intelligence and Big Data in Social Sciences
- Subject No G90010Class No 01
- Year ( 1.5Credit , 1.5Hour) Tue 5~5
-
-
2023-2nd
-
Consumer Decision Making
- Subject No 33814Class No 01
- 2Year ( 3Credit , 3Hour) Wed 3~3 (POSCO153) , Fri 2~2 (POSCO153)
-
Artificial Intelligence and Big Data in Social Sciences
- Subject No G90010Class No 01
- Year ( 1.5Credit , 1.5Hour) Tue 5~5
-
-
2023-1st
-
First-Year Seminar 강의 계획서 상세보기
- Subject No 10848Class No 16
- 1Year ( 1Credit Tue 7~7
-
Consumer Marketing
- Subject No 36079Class No 01
- 1Year ( 3Credit , 3Hour) Wed 3~3 (POSCO) , Fri 2~2 (151)
-
Consumer and Retail Distribution 강의 계획서 상세보기
- Subject No 36717Class No 01
- 2Year ( 3Credit , 3Hour) Tue 4~4 (POSCO253) , Fri 5~5 (POSCO253)
-
Big Data Marketing
- Subject No G18499Class No 01
- Year ( 3Credit , 3Hour) Wed 5~6 (POSCO355)
-
Artificial Intelligence and Big Data in Social Sciences
- Subject No G90010Class No 01
- Year ( 1.5Credit , 1.5Hour) Tue 5~5
- Professor Changed
-
-
2022-2nd
-
Consumer Decision Making
- Subject No 33814Class No 01
- 2Year ( 3Credit , 3Hour)
-
Research Methodology in Consumer Studies 강의 계획서 상세보기
- Subject No G13775Class No 01
- Year ( 3Credit , 3Hour) Wed 3~4 (POSCO355)
-
Artificial Intelligence and Big Data in Social Sciences
- Subject No G90010Class No 01
- Year ( 1.5Credit , 1.5Hour) Tue 5~5
-
-
2022-1st
-
Consumer Marketing
- Subject No 36079Class No 01
- 1Year ( 3Credit , 3Hour) Mon 5~5 , Wed 4~4
-
Consumer and Retail Distribution
- Subject No 36717Class No 01
- 2Year ( 3Credit , 3Hour) Mon 3~3 , Wed 2~2
-
Consumer Retailing Industry
- Subject No G11516Class No 01
- Year ( 3Credit , 3Hour) Thu 3~4 (POSCO354)
-
Artificial Intelligence and Big Data in Social Sciences
- Subject No G90010Class No 01
- Year ( 1.5Credit , 1.5Hour) Tue 5~5
-
-
2021-2nd
-
Consumer Decision Making
- Subject No 33814Class No 01
- 2Year ( 3Credit , 3Hour) Wed 3~3 , Fri 2~2
-
Consumer Communication in Context
- Subject No 36081Class No 01
- 3Year ( 3Credit , 3Hour) Mon 4~4 , Thu 5~5
-
Research Methodology in Consumer Studies
- Subject No G13775Class No 01
- Year ( 3Credit , 3Hour) Thu 2~3 (POSCO353)
-
Artificial Intelligence and Big Data in Social Sciences
- Subject No G90010Class No 01
- Year ( 1.5Credit , 1.5Hour) Tue 5~5
-
-
2021-1st
-
Consumer Marketing
- Subject No 36079Class No 01
- 1Year ( 3Credit , 3Hour) Wed 3~3 , Fri 2~2
-
Advanced Consumer Statistics
- Subject No G11496Class No 01
- Year ( 3Credit , 3Hour) Thu 2~3 (POSCO159)
-
Academic Background
Purdue University Ph.D.(Consumer Science)
Boston College M.A.(Sociology )
Ewha Womans University 문학사/경영학사(소비자인간발달학과/경영학과)