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College of Business Administration

Seong-Yeon Park Professor

Division of Business Administration/Department of Business Administration

박성연 프로필 사진 
Prof. Seong-Yeon Park received her Ph. D degree in Marketing at Northwestern University and has been a professor of Ewha school of business since 1994. Her articles in the field of consumer behavior. brand management, CSR and nonprofit organization marketing were published in many prestigious marketing journals. Prof. Park served as the editor-in-chief of a SCOPUS journal, Journal of Global Scholars of Marketing Science and as a Guest Editor of a SSCI journal, Journal of Business Review. She was elected as the 2015 president of Korean Scholars of Marketing Science and served as the co-chair of 2014 Global Marketing Conference at Singapore.
  • Dean, The Graduate School of Business/Dean, The College of Business Administration
  • Ewha-Shinsegae Building (Business) #437
  • 02-3277-2798
  • Office hours
    • 이메일로 약속
Research Record
  • Exploring barriers to secondhand luxury consumption among Chinese consumers and changes during the COVID-19 pandemic Journal of Business Research, 2024, v.174, 114497
    SSCI Scopus dColl.
  • That’s so Gucci: a comparison of cultural values and the influence of perceived values on luxury goods attitudes and purchase intention among Korean and Dutch millennials Asian Business and Management, 2023, v.22 no.5, 1804-1829
    SSCI Scopus dColl.
  • 20대 중국 여성 소비자들의 라이프스타일 유형과 명품 구매 행동에 관한 연구 국제경영연구, 2020, v.31 no.1, 123-151
    KCI dColl.
  • 체면 민감성이 지속가능한 행동 의도에 미치는 영향: 예기된 도덕적 정서의 매개 효과를 중심으로 신산업경영저널, 2020, v.38 no.1, 3-25
    KCI후보 dColl.
  • What is the motivation for using the Sharing Economy?: Interaction effect of psychological ownership motivation Asia Life Sciences, 2019, v. no.1, 199-210
    Scopus dColl.
  • 소비자 역할 인식이 온라인 불매운동 행동의도에 미치는 영향 : 마켓메이븐 성향의 조절효과 예술인문사회 융합 멀티미디어 논문지, 2019, v.9 no.7, 855~867
    KCI dColl.
  • 중국 SNS 광고에 관한 연구: 인피드 광고 특성과 프라이버시 우려의 영향력을 중심으로 국제경영연구, 2019, v.30 no.4, 71~100
    KCI dColl.
  • 중국 소비자들이 지각하는 공동구매 소셜커머스 특성이 공동구매의도에 미치는 영향: 충동구매성향의 매개적 역할과 구매추천의도의 조절효과를 중심으로 예술인문사회 융합 멀티미디어 논문지, 2019, v.9 no.1, 749-758
    KCI dColl.
  • Consumer Values and Green Consumption: Implications for Marketing Strategy and Environmental Policy 아시아마케팅저널, 2018, v.19 no.4, 87~114
    KCI dColl.
  • (문화콘텐츠와 관련된) 디지털콘텐츠의 합법적 구매의도에 관한 연구: 자아연관성, 공감성, 상호작용성의 영향과 감정적 애착의 매개역할을 중심으로 예술인문사회 융합 멀티미디어 논문지, 2017, v.7 no.10, 533~543
    KCI dColl.
  • 이용자 간의 관계와 SNS 브랜드 팬페이지 특성이 이용의도와 구매의도에 미치는 영향 : 브랜드 사회적 실재감의 매개적 역할을 중심으로 예술인문사회 융합 멀티미디어 논문지, 2017, v.7 no.2, 11-21
    KCI dColl.
  • The important role of corporate social responsibility capabilities in improving sustainable competitive advantage Social Responsibility Journal, 2016, v.12 no.4, 642-653
    Scopus dColl.
  • The perfection of the narcissistic self: A qualitative study on luxury consumption and customer equity JOURNAL OF BUSINESS RESEARCH, 2016, v.69 no.9, 3813-3819
    SSCI Scopus dColl.
  • What's going on in sns and social commerce?: Qualitative approaches to narcissism, impression management, and e-wom behavior of consumers Global Branding and Country of Origin: Creativity and Passion, 2016 , 104-116
    Scopus dColl.
  • 제품유형에 따른 제조방식 선호가 구매의도와 품질지각에 미치는 효과 감성과학, 2016, v.19 no.4, 21
    KCI dColl.
  • 사회적기업에 대한 소비자의 자아이미지 일치성, 기능적 일치성, 가치일치성이 고객만족과 애호도에 미치는 영향: 아름다운가게를 대상으로 유라시아연구, 2015, v.12 no.3, 33-60
    KCI dColl.
  • Introduction: Social media marketing and luxury brands Journal of Global Fashion Marketing, 2014, v.5 no.3, 195-196
    KCI Scopus dColl.
  • [학술지논문] Exploring barriers to secondhand luxury consumption among Chinese consumers and changes during the COVID-19 pandemic JOURNAL OF BUSINESS RESEARCH, 2024, v.174 no.3 , 114497-114508
    SSCI
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Courses

  • 2024-1st

    • Qualitative Research and Survey Methodology

      • Subject No G12847Class No 01
      • Year ( 3Credit , 3Hour) Wed 6~7 (SHINSEGAE211)
        • Syllabus(File)

  • 2023-2nd

  • 2023-1st

    • Marketing Management 강의 계획서 상세보기

      • Subject No 22240Class No 01
      • 2Year ( 3Credit , 3Hour) Tue 5~5 (SHINSEGAE205) , Thu 6~6 (SHINSEGAE205)
      • Major Requisite
        • Syllabus(File)

    • Brand Management Seminar

      • Subject No G12844Class No 01
      • Year ( 3Credit , 3Hour) Tue 6~7 (SHINSEGAE304)
        • Syllabus(File)

  • 2022-2nd

    • Advertising Theory 강의 계획서 상세보기

      • Subject No 33862Class No 01
      • 3Year ( 3Credit , 3Hour) Tue 5~5 (SHINSEGAE205) , Thu 6~6 (SHINSEGAE205)

    • Marketing Management

      • Subject No G12967Class No 01
      • Year ( 3Credit , 3Hour) Tue 6~7 (SHINSEGAE212)
        • Syllabus(File)

  • 2022-1st

    • Marketing Management

      • Subject No 22240Class No 01
      • 2Year ( 3Credit , 3Hour) Tue 5~5 , Thu 6~6
      • Major Requisite
        • Syllabus(File)

    • Qualitative Research and Survey Methodology

      • Subject No G12847Class No 01
      • Year ( 3Credit , 3Hour) Tue 6~7 (SHINSEGAE-212)
        • Syllabus(File)

    • 강의 계획서 상세보기

      • Subject No BD0001Class No 01
      • Year ( 3Credit , 3Hour)
      • Spring

  • 2021-2nd

    • Advertising Theory

      • Subject No 33862Class No 01
      • 3Year ( 3Credit , 3Hour) Tue 5~5 , Thu 6~6
        • Syllabus(File)

    • Brand Management Seminar

      • Subject No G12844Class No 01
      • Year ( 3Credit , 3Hour) Tue 6~7
        • Syllabus(File)
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Academic Background

Northwestern University Ph.D.(마케팅학)

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