EWHA WOMANS UNIVERSITY | Undergraduate/Graduate | Undergraduate | College of Business Administration

Jong Kuk Lee Professor

Division of Business Administration/Department of Business Administration

Jongkuk Lee is an Assistant Professor at Ewha Womans University. He received his Ph.D. in Marketing from University of Illinois at Urbana-Champaign. He studies interorganizational relationships and new product innovations. His research has been published in Journal of Marketing (JM), Journal of Management (JOM), Industrial Marketing Management (IMM), European Journal of Operational Research (EJOR), and so on.

Ewha-Shinsegae Building (Business) #417
02-3277-6713

Research Record

Licensing early-versus late-stage technologies: The licensee perspective Technology in Society, 2023, v.72, 102199
SSCI Scopus dColl.
The Effects of Price Rank on Clicks and Conversions in Product List Advertising on Online Retail Platforms INFORMATION SYSTEMS RESEARCH, 2021, v.32 no.4, 1412-1430
SSCI Scopus dColl.
기술, 판매유통 라이센싱에 포함된 기업간 제휴의 역할 상품학연구, 2020, v.38 no.6, 157-164
KCI dColl.
역동적 시장환경에 대한 탐색 메커니즘으로서의 인수합병에 대한 연구 상품학연구, 2019, v.37 no.6, 37-44
KCI dColl.
Spatial heterogeneity of country-of-origin effects within a country: analysis of online review ratings in the US car market MARKETING LETTERS, 2018, v.29 no.2, 189-205
SSCI Scopus dColl.
The contingency value of the partner firm's customer assets in a business-to-business relationship INDUSTRIAL MARKETING MANAGEMENT, 2018, v.73, 47-58
SSCI Scopus dColl.
기술기반기업의 협력적 관계망에서 지식자원 흐름의 방향성이 기업성과에 미치는 영향 상품학연구, 2018, v.36 no.3, 109~116
KCI dColl.
Project Customization and the Supplier Revenue-Cost Dilemmas: The Critical Roles of Supplier-Customer Coordination JOURNAL OF MARKETING, 2017, v.81 no.1, 136-154
SSCI Scopus dColl.
When do firms enter a repeated partnership? The effect of contract terms and relative partner characteristics MANAGEMENT DECISION, 2017, v.55 no.10, 2237-2255
SSCI Scopus dColl.
If It Takes a Village to Foster Innovation, Success Depends on the Neighbors: The Effects of Global and Ego Networks on New Product Launches JOURNAL OF MARKETING RESEARCH, 2016, v.53 no.3, 319-337
SSCI Scopus dColl.
Market-Driven Technological Innovation Through Acquisitions: The Moderating Effect of Firm Size JOURNAL OF MANAGEMENT, 2016, v.42 no.7, 1934-1963
SSCI Scopus dColl.
Understanding the Effects of Plural Marketing Structures on Alliance Performance JOURNAL OF MARKETING RESEARCH, 2016, v.53 no.4, 628-645
SSCI Scopus dColl.
Alliance Experience and Governance Flexibility ORGANIZATION SCIENCE, 2015, v.26 no.5, 1536-1551
SSCI Scopus dColl.
The Timing of Codevelopment Alliances in New Product Development Processes: Returns for Upstream and Downstream Partners JOURNAL OF MARKETING, 2015, v.79 no.1, 64-82
SSCI Scopus dColl.
Corporate Transparency, Product Innovation, and Shareholder Value: Evidence from Korean Pharmaceutical Listings 무역연구, 2014, 제10권 6호, 1-24
KCI dColl.
Interplay between internal investment and alliance specialization in R&D and marketing Industrial Marketing Management, 2014, v.43 no.5, 813-825
SSCI Scopus dColl.
The adoption of mobile self-service technologies: Effects of availability in alternative media and trust on the relative importance of perceived usefulness and ease of use International Journal of Smart Home, 2014, v.8 no.4, 165-178
Scopus dColl.
인수 기업의 제품 및 지리적 시장 다양성이 인수 후 기술혁신성과에 미치는 영향 상품학연구, 2014, 제32권 1호, 77-90
KCI dColl.
제약산업에서의 신제품 개발이 기업가치에 미치는 영향: 신제품의 혁신 유형에 따른 기업평판의 조절효과 경영학연구, 2014, 제43권 2호, 443-463
KCI dColl.
탐색적/활용적 제휴와 인수의 상호작용: 신제품 출시에 미치는 영향 상품학연구, 2014, 제32권 6호, 125-134
KCI dColl.
[학술지논문] The Effects of Price Rank on Clicks and Conversions in Product List Advertising on Online Retail Platforms INFORMATION SYSTEMS RESEARCH, 2021, v.32 no.4 , 1412-1430
SSCI

2024-1st
- First-Year Seminar
  - Subject No 10863Class No 09
  - 1Year ( 1Credit Mon 7~7 (SHINSEGAE303)
- Marketing Management
  - Subject No 22240Class No 03
  - 2Year ( 3Credit , 3Hour) Mon 2~2 (SHINSEGAE312) , Thu 3~3 (SHINSEGAE312)
  - Major Requisite
- Marketing Management
  - Subject No B10008Class No 01
  - Year ( 3Credit , 3Hour) Mon 3~4 (SHINSEGAE-602)
  - Spring
- Basics of Research Method and Problem Formulation
  - Subject No BD0001Class No 01
  - Year ( 3Credit , 3Hour) Sat 1~3 (SHINSEGAE-606)
  - Spring
2022-2nd
- International Marketing
  - Subject No 36178Class No 01
  - 4Year ( 3Credit , 3Hour) Tue 3~3 (SHINSEGAE211) , Thu 2~2 (SHINSEGAE211)
- International Marketing
  - Subject No B32001Class No 01
  - Year ( 3Credit , 3Hour) Tue 8~9 (SHINSEGAE-602)
  - Fall
2022-1st
- Marketing Management
  - Subject No 22240Class No 05
  - 2Year ( 3Credit , 3Hour) Mon 3~3 , Wed 2~2
  - Major Requisite
- Marketing Management
  - Subject No B10008Class No 01
  - Year ( 3Credit , 3Hour) Wed 4~5 (SHINSEGAE-606)
  - Spring
2021-2nd
- Marketing Management
  - Subject No 22240Class No 02
  - 2Year ( 3Credit , 3Hour) Wed 6~6 , Fri 4~4
  - Major Requisite
- International Marketing
  - Subject No 36178Class No 01
  - 4Year ( 3Credit , 3Hour) Wed 3~3 , Fri 2~2
- InternationalMarketing
  - Subject No B32001Class No 01
  - Year ( 3Credit , 3Hour) Fri 8~9 (SHINSEGAE-508)
  - Fall
2021-1st
- Marketing Management
  - Subject No 22240Class No 01
  - 2Year ( 3Credit , 3Hour) Tue 2~2 , Fri 3~3
  - Major Requisite
- Marketing Management
  - Subject No B10008Class No 01
  - Year ( 3Credit , 3Hour) Tue 4~5 (SHINSEGAE-606)
  - Spring

Academic Background

University of Illinois at Urbana-Champaign Ph.D.(경영학)

List

College of Business Administration

Jong Kuk Lee Professor

Research Record

Courses

Academic Background