Sungbin Youk Assistant Professor
Division of Communication & Media
Sungbin Youk (PhD, University of California, Santa Barbara) is an assistant professor in the Division of Communication and Media Studies, where he researches behavioral neuroscience communication. His work meticulously investigates the cognitive processes of persuasion and moral judgment using fMRI and eye-tracking technologies. Building on his research, he analyzes the healthy consumption of entertainment content, providing novel insights. He aims to conduct research that encompasses theory, methodology, and practical implications (what he calls the 'theory-method-practice triangle'), seeking a deep understanding of media communication through interdisciplinary collaborations that transcend academic boundaries. He has received awards for excellence in teaching at the University of California, Santa Barbara and for his research at international conferences, including those held by the International Communication Association.
- Ewha-POSCO Building (Social Sciences) #303
- 02-3277-3290
- Research Interests
- Behavioral-Neuroscience, Persuasion, Entertainment Media Contents, Media Technologies and Health
Research Record
Courses
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2024-1st
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Theories of Mass Communication
- Subject No 20309Class No 01
- 3Year ( 3Credit , 3Hour) Tue 2~2 (POSCO) , Fri 3~3 (161)
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Communication and Society
- Subject No 36029Class No 01
- 1Year ( 3Credit , 3Hour) Tue 3~3 (POSCO) , Thu 2~2 (153)
- Major Requisite
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Academic Background
University of California, Santa Barbara Ph.D.(Communication)