EWHA WOMANS UNIVERSITY | Undergraduate/Graduate | Undergraduate | College of Social Sciences

Hyemi Lee Associate Professor

Department of Consumer Studies

Associate Vice President for University Relations and Development
Ewha-POSCO Building (Social Sciences) #202-2
02-3277-4220
Research Interests
- Ethical consumption/ESG, Retail tech/Big data in retail sector, Consumer Marketing, Consumer-centric monitoring & evaluation

Research Record

[저역서] 'Health Consciousness', The International Encyclopedia of Health Communication John Wiley & Sons, Ltd, 2023, 5
[학술지논문] Literature Review of Extended Reality Research in Consumer Experience: Insight From Semantic Network Analysis and Topic Modeling Asia Marketing Journal, 2024, v.26 no.1 , 45-59
Scopus
[학술지논문] A Study on Consumer Protection-Related Standards in ESG Evaluation and Indicators 소비자정책교육연구, 2023, v.19 no.4 , 1-25
KCI
[학술지논문] The Effect of the Perceived Level of Personalization of OTT Platform Services on Consumers' PAD Dimensions and Responsive Behavior e-비즈니스연구, 2023, v.24 no.4 , 41-58
KCI
[학술지논문] Effects of Health Belief on Infectious Disease Prevention Behavior - Focusing on the Moderating Effects of Social Exclusion - Crisisonomy, 2023, v.19 no.3 , 11-29
KCI
[학술지논문] 우간다 여아역량강화에 대한 사회생태학적 접근 국제개발협력연구, 2021, v.13 no.2 , 27-44
KCI
[학술지논문] The Impact of Cultural Orientations on Online Collaborative Consumption: the Mediating Role of Trust e-비즈니스연구, 2021, v.22 no.1 , 25-43
KCI
[학술지논문] 모잠비크 재난정보시스템 구축사업 효과성 평가 사례연구 - 사용자 및 관리자 관점에서 IPA 분석을 중심으로 국제지역연구, 2021, v.25 no.2 , 93-122
KCI
[학술지논문] 왜 사람들은 보는 게임에 열광하는가? 목표지향적 행동모형에 기반한 온라인 게임 영상 시청 연구 소비문화연구, 2021, v.24 no.1 , 109-131
KCI
[학술지논문] What Factors of Live Streaming Commerce Appeal to Chinese Consumers? The Influences of Platform and BJ Characteristics on Purchase Intention and the Moderating Effects of Gender e-비즈니스연구, 2020, v.21 no.5 , 215-234
KCI
[학술지논문] Understanding Ethical Consumers Through Person/Thing Orientation Approach JOURNAL OF BUSINESS ETHICS, 2019, v.158 no.3 , 637-658
SSCI
[학술지논문] Categorization of SNSs Users Based on Extended Privacy Concerns with Personal and Collective Dimensions e-비즈니스연구, 2019, v.20 no.5 , 73-92
KCI
[학술지논문] Is There a Privacy Paradox in the Online Purchasing Context?: The Study on the Effects of Privacy Concern and Online Purchasing Behavior 상품학연구, 2019, v.37 no.5 , 1-13
KCI

2024-1st
- First-Year Seminar
  - Subject No 10848Class No 13
  - 1Year ( 1Credit Tue 7~7
- Consumer Marketing
  - Subject No 36079Class No 01
  - 1Year ( 3Credit , 3Hour) Wed 3~3 (POSCO) , Fri 2~2 (151)
- Artificial Intelligence and Big Data in Social Sciences
  - Subject No G90010Class No 01
  - Year ( 1.5Credit , 1.5Hour) Tue 5~5
2023-2nd
- Consumer Decision Making
  - Subject No 33814Class No 01
  - 2Year ( 3Credit , 3Hour) Wed 3~3 (POSCO153) , Fri 2~2 (POSCO153)
- Artificial Intelligence and Big Data in Social Sciences
  - Subject No G90010Class No 01
  - Year ( 1.5Credit , 1.5Hour) Tue 5~5
2023-1st
- First-Year Seminar 강의 계획서 상세보기
  - Subject No 10848Class No 16
  - 1Year ( 1Credit Tue 7~7
- Consumer Marketing
  - Subject No 36079Class No 01
  - 1Year ( 3Credit , 3Hour) Wed 3~3 (POSCO) , Fri 2~2 (151)
- Consumer and Retail Distribution 강의 계획서 상세보기
  - Subject No 36717Class No 01
  - 2Year ( 3Credit , 3Hour) Tue 4~4 (POSCO253) , Fri 5~5 (POSCO253)
- Big Data Marketing
  - Subject No G18499Class No 01
  - Year ( 3Credit , 3Hour) Wed 5~6 (POSCO355)
- Artificial Intelligence and Big Data in Social Sciences
  - Subject No G90010Class No 01
  - Year ( 1.5Credit , 1.5Hour) Tue 5~5
  - Professor Changed
2022-2nd
- Consumer Decision Making
  - Subject No 33814Class No 01
  - 2Year ( 3Credit , 3Hour)
- Research Methodology in Consumer Studies 강의 계획서 상세보기
  - Subject No G13775Class No 01
  - Year ( 3Credit , 3Hour) Wed 3~4 (POSCO355)
- Artificial Intelligence and Big Data in Social Sciences
  - Subject No G90010Class No 01
  - Year ( 1.5Credit , 1.5Hour) Tue 5~5
2022-1st
- Consumer Marketing
  - Subject No 36079Class No 01
  - 1Year ( 3Credit , 3Hour) Mon 5~5 , Wed 4~4
- Consumer and Retail Distribution
  - Subject No 36717Class No 01
  - 2Year ( 3Credit , 3Hour) Mon 3~3 , Wed 2~2
- Consumer Retailing Industry
  - Subject No G11516Class No 01
  - Year ( 3Credit , 3Hour) Thu 3~4 (POSCO354)
- Artificial Intelligence and Big Data in Social Sciences
  - Subject No G90010Class No 01
  - Year ( 1.5Credit , 1.5Hour) Tue 5~5
2021-2nd
- Consumer Decision Making
  - Subject No 33814Class No 01
  - 2Year ( 3Credit , 3Hour) Wed 3~3 , Fri 2~2
- Consumer Communication in Context
  - Subject No 36081Class No 01
  - 3Year ( 3Credit , 3Hour) Mon 4~4 , Thu 5~5
- Research Methodology in Consumer Studies
  - Subject No G13775Class No 01
  - Year ( 3Credit , 3Hour) Thu 2~3 (POSCO353)
- Artificial Intelligence and Big Data in Social Sciences
  - Subject No G90010Class No 01
  - Year ( 1.5Credit , 1.5Hour) Tue 5~5
2021-1st
- Consumer Marketing
  - Subject No 36079Class No 01
  - 1Year ( 3Credit , 3Hour) Wed 3~3 , Fri 2~2
- Advanced Consumer Statistics
  - Subject No G11496Class No 01
  - Year ( 3Credit , 3Hour) Thu 2~3 (POSCO159)

Academic Background

Purdue University Ph.D.(Consumer Science)

Boston College M.A.(Sociology )

Ewha Womans University 문학사/경영학사(소비자인간발달학과/경영학과)

List

College of Social Sciences

Hyemi Lee Associate Professor

Research Record

Courses

Academic Background