EWHA WOMANS UNIVERSITY | Undergraduate/Graduate | Undergraduate | College of Business Administration

Hyejeung Cho Professor

Division of Business Administration/HOKMA College of General Education/Department of Business Administration

Dr. Hyejeung Cho joined Ewha School of Business in 2012 after serving at the University of Texas at San Antonio as an assistant professor of marketing from 2006 to 2011. She received her Ph.D. in Business Administration (with concentration in Marketing) from the University of Michigan at Ann Arbor and M.S. in Statistics from Stanford University. Dr. Cho's research area is consumer behavior and psychology. Her work has been published in numerous peer-reviewed journals including Journal of Consumer Psychology, Journal of Interactive Marketing, and Journal of Health Psychology. She currently teaches undergraduate and graduate courses in Consumer Behavior and Marketing Management.

Ewha-Shinsegae Building (Business) #431
02-3277-6719
Research Interests

Research Record

숫자-성별 연상과 제품 지각: 알파뉴메릭 브랜드명의 맥락에서 상품학연구, 2020, v.38 no.4, 167-176
KCI dColl.
Brand name fluency and perceptions of water purity and taste Food Quality and Preference, 2019, v.71, 21-24
SCIE Scopus dColl.
Exploring Consumers’ Alcoholic-Beverage Type-Specific Drinking Motives: The Case of Young Adult Females in South Korea 아시아마케팅저널, 2018, v.20 no.3, 39~62
KCI dColl.
광고 기억의 인출 맥락에서 시간 지연이 인출 용이성 효과에 미치는 영향 광고학연구, 2018, v.29 no.8, 91~112
KCI dColl.
맥주 소비자의 소비동기와 가치: 국산맥주, 수입맥주, 수제맥주에 대한 탐색적 비교 연구 상품학연구, 2018, v.36 no.5, 47~59
KCI dColl.
소비 수준에 따른 맥주 소비 동기의 비교 : 20대 여성 소비자를 중심으로 외식경영연구, 2018, v.21 no.5, 141~168
KCI dColl.
수단-목적 사슬 모델: 국내 연구의 고찰, 2001-2015 경영논총, 2016, v.34 no.1, 1~25
KCI후보 dColl.
한국 편의점 도시락 소비자의 가치구조: 수단-목적 이론의 적용 유라시아연구, 2016, v.13 no.3, 235~260
KCI dColl.
The malleable effect of name fluency on pharmaceutical drug perception Journal of Health Psychology, 2015, v.20 no.10, 1369-1374
SSCI Scopus dColl.
소비자의 커피전문점 인식에 대한 탐색적 연구: 프랜차이즈와 독립점포 커피전문점의 비교를 중심으로 유라시아연구, 2015, v.12 no.3, 61-88
KCI dColl.
시각적 접근과 노출 모델을 이용한 소비 공간 선호도에 대한 연구 마케팅관리연구, 2015, v.20 no.4, 65-91
KCI dColl.
자아 연속성과 자아 일치성 유형이 제품 선호에 미치는 영향: 웨어러블 디바이스를 중심으로 상품학연구, 2015, v.33 no.3, 13-25
KCI dColl.

2024-1st
- Analysis of Consumer Behavior
  - Subject No 22245Class No 01
  - 4Year ( 3Credit , 3Hour) Mon 5~5 (SHINSEGAE209) , Wed 4~4 (SHINSEGAE209)
- Analysis of Consumer Behavior
  - Subject No 22245Class No 03
  - 4Year ( 3Credit , 3Hour) Mon 6~6 (SHINSEGAE209) , Wed 5~5 (SHINSEGAE209)
- Consumer Behavior
  - Subject No B32009Class No 01
  - Year ( 3Credit , 3Hour) Wed 8~9 (SHINSEGAE-606)
  - Spring
2023-2nd
- Marketing Management
  - Subject No 22240Class No 04
  - 2Year ( 3Credit , 3Hour) Mon 5~5 (SHINSEGAE209) , Wed 4~4 (SHINSEGAE209)
  - Major Requisite
- Seminar in Consumer Behavior
  - Subject No G12975Class No 01
  - Year ( 3Credit , 3Hour) Wed 6~7 (SHINSEGAE212)
- Introduction to Business
  - Subject No B10027Class No 01
  - Year ( 1.5Credit , 1.5Hour)
  - Fall1
2023-1st
- Analysis of Consumer Behavior
  - Subject No 22245Class No 01
  - 4Year ( 3Credit , 3Hour) Mon 5~5 (SHINSEGAE611) , Wed 4~4 (SHINSEGAE611)
- Consumer Behavior
  - Subject No B32009Class No 01
  - Year ( 3Credit , 3Hour) Mon 8~9 (SHINSEGAE-212)
  - SpringClassroom Changed
- Basics of Research Method and Problem Formulation 강의 계획서 상세보기
  - Subject No BD0001Class No 01
  - Year ( 3Credit , 3Hour) Sat 4~6 (SHINSEGAE-606)
  - Spring
2022-2nd
- Marketing Management
  - Subject No 22240Class No 04
  - 2Year ( 3Credit , 3Hour) Mon 5~5 (SHINSEGAE204) , Wed 4~4 (SHINSEGAE204)
  - Major Requisite
- Seminar in Consumer Behavior
  - Subject No G12975Class No 01
  - Year ( 3Credit , 3Hour) Mon 7~7 (SHINSEGAE212) , Wed 6~6 (SHINSEGAE212)
- Problem formulationⅠ: Marketing 강의 계획서 상세보기
  - Subject No BD0002Class No 01
  - Year ( 1.5Credit , 1.5Hour) Sat 4~6 (SHINSEGAE-606)
  - Fall
2022-1st
- Analysis of Consumer Behavior
  - Subject No 22245Class No 01
  - 4Year ( 3Credit , 3Hour) Mon 5~5 , Wed 4~4
- Consumer Behavior
  - Subject No B32009Class No 01
  - Year ( 3Credit , 3Hour) Mon 8~9 (-)
  - Spring
2021-2nd
- Marketing Management
  - Subject No 22240Class No 05
  - 2Year ( 3Credit , 3Hour) Mon 5~5 , Wed 4~4
  - Major Requisite
- Seminar in Consumer Behavior
  - Subject No G12975Class No 01
  - Year ( 3Credit , 3Hour) Wed 6~7
2021-1st
- Creativity, Convergence, and Global Leaders
  - Subject No 11307Class No 01
  - 1Year ( 3Credit , 3Hour) Wed 6~7
- Analysis of Consumer Behavior
  - Subject No 22245Class No 01
  - 4Year ( 3Credit , 3Hour) Mon 4~4 , Thu 5~5
- Consumer Behavior
  - Subject No B32009Class No 01
  - Year ( 3Credit , 3Hour) Thu 8~9 (SHINSEGAE-606)
  - Spring

Academic Background

University of Michigan Ph.D.(Business Admin.)

List

College of Business Administration

Hyejeung Cho Professor

Research Record

Courses

Academic Background